The App Store Information is what will show on the App download pages on each App store.
App Store Title
Users will use this to search for your App in the App stores.
App Icon Name
This will show underneath the App icon on your smartphones home screen. It can be a maximum of 12 characters.
This area can list your Apps main features and promote it to potential users.
Choose the category your App best fits into. If a user wishes to search for Apps by category, they will have a better chance at discovering you if you're in the correct category.
You can also choose another Category to narrow the search down even more.
Your keywords will help with your App Store Optimisation. You can have a maximum of 100 characters. Your keywords should be separated by commas - see the below example: